About the department: The subject was introduced in the year 2009. Initially it was started as an add-on course i.e. Certificate, Diploma and Advance Diploma course. After the popularity of this subject now it became a fully fledged subject of Graduation level.
Presently the department is headed by Prof.Navendu Bansal .
Vision: To provide quality media education to the students of Journalism and Mass Communication in order to build good human communication in the rapid changing society from traditional to digital.
Mission: The department is devoted to create awareness within students about freedom of expressions, human rights, value education, media ethics etc.
Objective: The main objectives of the Department of J&MC are-
|
|
Course Name |
Course Title |
Course Outcome |
|
|
BA -1st year |
Principles of Communication |
1. The students will be able to understand concepts in communication and shall be able to implement them in not only their professions but everyday life. 2. The students will be able to identify the use of media in providing meaningful information. |
|
|
BA -1st year |
Introduction to Radio and TV |
1. Students will recognize the structure and history of the radio industry will be able to work in professional atmosphere of radio station. 2. The students will memorize basic evaluation of TV industry and its growth in India. 3. Students will be able to illustrate the basics of TV and radio genres and essentials of TV and radio journalism. |
|
|
BA -2nd year |
Introduction to Advertising & PR |
1. The students will be able to identify and define the advertising concepts and will review the advertising media. 2. The students will be able to analyse the Indian advertising scenario and will distinct distinguish between Advertising and Marketing. 3. The students will be able to categories different types of advertisements. 4. The students will be able to know about Public Relation and ethical issues of public relation |
|
|
BA -2nd year |
New Media Communication |
1. Students will be able to explain new media, it's origin and evaluation. 2. Students will be able to distinguish new media from traditional media or old media. 3. Students will be able to define important terms of new media. 4. The students will be able to know role and importance of new media. |
|
|
BA -2nd year |
Reporting, Editing and Feature writing (SEC) |
1. Student will be able to know about news and reporting. 2. Students will be able to know about different types of Beats. 3. Students will be able to know difference between news article and feature. 4.students will be able to know about interview |
|
|
BA -2nd year |
Skills for New Media |
1. Students will be able to explain new media and student will be able to know about blogs. 2.Student will be able to know about different terms used in new media |
|
|
BA-3rd Year |
Community and Traditional Media |
1. Students will be able to know about community and its importance with various types of community. 2. The paper will introduce the difference between mainstream and alternative media. 3. Students will able to know how alternative media server our community. 4. The paper will introduce community radio and its role to serving our community |
|
|
BA-3rd Year |
Introduction to Photojournalism |
1. It describes the fundamental concept of the media photographs. 2. Students will be able to differentiate between news photography from other photography. 3. Students will be able to know about camera and different types of camera. 4. Students will be able to know different parts and functioning of camera. |
|
|
BA-3rd Year |
Communication Skills(SEC) |
1. Students will be able to know about importance of communication skills in our daily life. 2. Students will be able to know about role of Personality development in our life. 3. The course aims to build leadership and interpersonal skills of students. 4. The skills learnt in this course will help students in professional and personal life. |
|
|
BA-3rd Year |
Film Appreciation Skills (SEC) |
1. The course describes the value of film viewing and summarizes early film industry. 2. The students will be able to know about cinematography and film constructs. 3. The students will be able to know about film editing and genres. 4. Paper will have a practical session for watching and analyze films |
|
|
BA-3rd Year (GE) |
Media and Culture |
1. This paper will describe about different types of culture and influence of media culture. 2. Students will be able to know about different media and cultural theories. 3. Students will be able to know about use of signs and codes in media. |
|
|
BA-3rd Year(GE) |
Introduction to Visual Communication |
1. Students will able to know about importance of communication in our daily life. 2. Students will know about visual communication and importance of visual communication. 3. Students will be able to know about different theories of visual communication. 4. This subject will introduced students to the history, forms, elements, theories, meaning and principles of visual communication. |
